Article: Using Social Psychology to Motivate Contributions to Online Communities
Publications - Designing Online Communities to Enhance Participation: Bridging Theory and PracticeBeenen, Gerard, Ling, Kimberly, Wang, Xiaoqing, Chang, Klarissa, Frankowski, Dan, Resnick, Paul, and Robert E Kraut. "Using Social Psychology to Motivate Contributions to Online Communities". To appear in Proceedings of ACM CSCW 2004 Conference on Computer Supported Cooperative Work, Chicago, IL. 2004.
This is a very interesting article about the dynamic of contribution in virtual communities.
Extracts:
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In Gnutella, two-thirds of users share no music files and ten percent provide 87% of all the music.
In open source development four percent of members account for 50 percent of answers on a user-to-user help site, and four percent of developers contribute 88% of new code and 66% of code fixes.
The collective effort model identifies conditions under which people will socially loaf less.
These include
(a) believing that their effort is important to the group’s performance,
(b) believing thattheir contributions to the group are identifiable,
and (c) liking the group they are working with, among others.
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posted by Thierry Nabeth @ 2:01 AM
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